Founder of Coccinelle Film Placement – Sales & Acquisition (Italy)
Francesca was born and studied in Rome, in 2001 she got a BA in Political Science with a thesis entitled “Cinema between fascism and antifascism”.
In 2002 she earned the EMAM – European Master in Audiovisual Management from Media Programme. In 2003 she worked in the development department of CATTLEYA, one of the most important Italian independent production companies and worked for UNIVERSAL NETWORKS, the thematic cinema channel of the film studio.
In 2003 she moved to Germany to work for the international distributor MEDIA LUNA ENTERTAINMENT first as Festival and Marketing Manager and then in the sales and acquisition department. In 2006 her work in sales led her to deepen her knowledge of the market by working with buyers. This desire prompted her to move to Milan to work for SKY ITALIA as Editorial coordinator of cinema channels. At SKY, she worked with the content selection team.
In 2009 she moved back to Rome in order to work for MGM NETWORKS, the cinema channel of the METRO-GOLDWYN-MAYER, where she was in charge of acquisition, strategic programming and promotion. In 2010 she managed the channel.
In 2012, after earning a MASTER in WEB MARKETING she decided to merge her two skills in sales and broadcasting and founded COCCINELLE FILM PLACEMENT.
Her passions, apart films, are tango, Fiona Apple and Jeff Buckley music, novels by Jostein Gaarder and… cappuccino with cinnamon!